Sour Patch Marketing

Best Email Marketing Software for Small Businesses [2023]

Written by Dorissa | Feb 26, 2023 6:37:06 AM
Disclaimer: This blog post contains affiliate links. If you click through and make a purchase, I may receive a small commission, at no cost to you.

Email marketing is a critical component of any small business's marketing strategy. It's a cost-effective way to reach your audience, build relationships, and drive sales.

However, with so many software options on the market, it can be challenging to know which one is right for your business.

That's why we've compiled a list of the very best email marketing software for small businesses in 2023.

Whether you're a small business owner looking to grow your email list or a seasoned marketer looking to optimize your campaigns, we've got options for every skill level and every budget.

So let's dive in and discover the top email marketing software for small businesses in 2023.

 

Best Email Marketing Tools for Small Businesses

  1. HubSpot

  2. Mailchimp

  3. Constant Contact

  4. Sendinblue

  5. GetResponse

  6. AWeber

 

1. HubSpot


Source: hubspot.com

If you're looking for an all-in-one marketing platform that does it all, HubSpot is the way to go. It's like the superhero of email marketing software – it's got email marketing, CRM, marketing automation, sales, and customer service features all in one place.

With a range of templates, an easy-to-use email builder, and features like A/B testing and list segmentation, HubSpot helps you create campaigns that'll take your small business to the next level.

Price

HubSpot's free plan includes all the email marketing features you need to get started, along with its other marketing, sales, and customer service tools and, of course, the free CRM. Prices increase depending on the number of contacts you have and the features you want to use. Paid plans start at $50/month and go up to $3,200/month at the enterprise level.

Pros

  • Access to HubSpot's powerful CRM platform
  • Integrates with other HubSpot tools, like the form and landing page builders
  • Detailed analytics and reporting
  • Create and save email templates

Cons

  • Limited functionality for automation and personalization on the free plan
  • HubSpot branding on the free plan
  • Limited number of contacts (up to 2,000)

 

2. Mailchimp

Source: mailchimp.com

Often almost synonymous with the words "email marketing software", Mailchimp is one of the most popular options for email marketing tools.

With a wide range of features like email automation and A/B testing, Mailchimp makes it easy to create eye-catching campaigns that your audience will love. Plus, it's got integrations with all sorts of third-party apps to make your life even easier.

Price

Mailchimp offers a free plan for up to 2,000 contacts, but prices increase depending on the number of contacts you have and the features you want to use. Paid plans start at $9.99/month and go up to $299/month.

Pros

  • Intuitive user interface
  • Integrates with a wide range of third-party apps
  • Multiple email template and design options
  • Access to other marketing tools like social media advertising, landing pages, and even postcards

Cons

  • Limited customer support options for free plan users
  • Can be costly for larger lists
  • No A/B testing on free plan

 

3. Constant Contact


Source: constantcontact.com

If you're new to email marketing, Constant Contact is the perfect option for you. It's like the friend who always has your back – reliable, easy to use, and always there when you need it.

With features like email automation, pre-designed templates, A/B testing, and audience segmentation, Constant Contact helps you create targeted campaigns that will truly resonate with your audience.

Price

Constant Contact offers a 60-day free trial. Then, prices start at $20/month for up to 500 contacts. The price goes up as the number of contacts increases, with the highest plan costing $335/month for up to 50,000 contacts.

Pros

  • User-friendly interface
  • A/B testing available on all plans
  • Lots of customizable templates
  • Robust analytics and reporting

Cons

  • Limited integration with third-party apps
  • No free plan available
  • Limited functionality for eCommerce compared to other email marketing tools

 

4. Sendinblue


Source: sendinblue.com

Sendinblue is yet another email marketing tool that seems to do it all. This all-in-one marketing platform not only offers email marketing, but also SMS marketing and live chat features.

With a range of templates, an intuitive email builder, and email automation tools, Sendinblue helps you create campaigns that engage your audience across multiple channels.

Price

Sendinblue offers a free plan for up to 300 emails per day, but prices increase depending on the number of emails you want to send and the features you want to use. Paid plans start at $25/month and go up to $65/month.

Pros

  • A/B testing available on all plans
  • User-friendly interface
  • Advanced automation features
  • SMS marketing functionality

Cons

  • Less email template options and third-party integrations than most alternatives
  • Limited functionality for eCommerce compared to other email marketing tools
  • Basic analytics and reporting

 

5. GetResponse


Source: getresponse.com

GetResponse has everything you need to create killer campaigns, from email marketing to landing pages to webinars.

This one is ideal for small businesses that want to create integrated marketing campaigns that engage their audience across multiple channels. With a wide range of templates, A/B testing features, and list segmentation options, GetResponse helps you fine-tune your campaigns until they're just right.

Price

GetResponse offers a 30-day free trial, then prices start at $15/month for up to 1,000 contacts. Prices increase as the number of contacts increases, with the highest plan costing $1,199/month for up to 100,000 contacts.

Pros

  • 500+ email templates
  • Offers additional tools such as webinars, CRM, and marketing automation
  • Advanced analytics and reporting
  • Integrates with over 100 third-party apps, including popular eCommerce platforms like Shopify and WooCommerce

Cons

  • Some plans can be expensive compared to other email marketing tools
  • Limited social media advertising options
  • User interface may be too complex, especially if you're looking for a more simple email marketing tool

 

5. AWeber


Source: aweber.com

Aweber has been around for 20+ years, making it one of the oldest email marketing software on the market. But don't let that fool you into thinking it's not cut out for the modern world.

Aweber provides a sleek, user-friendly UI with a lots of email templates and a drag-and-drop email editor, so no coding knowledge needed. Additionally, you get detailed analytics and reporting, advanced automation features, and multiple integrations with third-party apps. The focus on simplicity and ease-of-use make Aweber a great choice for beginners.

Price

Pricing is based on the number of subscribers. The free plan is available for up to 500 subscribers. What's interesting with this one is that there's only one paid plan – the Pro plan. This plan starts at $16.15 per month and has every feature included and unlimited everything, but the price will go up as you get more subscribers.

Pros

  • User-friendly interface
  • Wide range of email templates and a drag-and-drop email editor
  • Advanced automation features that allow for complex, targeted campaigns
  • E-commerce capabilities with AWeber Ecommerce

Cons

  • Can get pricy as your subscriber count goes up
  • Limited functionality for split testing and tagging
  • Email templates somewhat outdated and less customizable than other tools

 

 

Each software has its own unique features and benefits, so choose the one that best fits your needs and budget. Happy emailing!