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Email marketing is a critical component of any small business's marketing strategy. It's a cost-effective way to reach your audience, build relationships, and drive sales.
However, with so many software options on the market, it can be challenging to know which one is right for your business.
That's why we've compiled a list of the very best email marketing software for small businesses in 2023.
Whether you're a small business owner looking to grow your email list or a seasoned marketer looking to optimize your campaigns, we've got options for every skill level and every budget.
So let's dive in and discover the top email marketing software for small businesses in 2023.
Source: hubspot.com
If you're looking for an all-in-one marketing platform that does it all, HubSpot is the way to go. It's like the superhero of email marketing software – it's got email marketing, CRM, marketing automation, sales, and customer service features all in one place.
With a range of templates, an easy-to-use email builder, and features like A/B testing and list segmentation, HubSpot helps you create campaigns that'll take your small business to the next level.
HubSpot's free plan includes all the email marketing features you need to get started, along with its other marketing, sales, and customer service tools and, of course, the free CRM. Prices increase depending on the number of contacts you have and the features you want to use. Paid plans start at $50/month and go up to $3,200/month at the enterprise level.
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Often almost synonymous with the words "email marketing software", Mailchimp is one of the most popular options for email marketing tools.
With a wide range of features like email automation and A/B testing, Mailchimp makes it easy to create eye-catching campaigns that your audience will love. Plus, it's got integrations with all sorts of third-party apps to make your life even easier.
Mailchimp offers a free plan for up to 2,000 contacts, but prices increase depending on the number of contacts you have and the features you want to use. Paid plans start at $9.99/month and go up to $299/month.
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Source: constantcontact.com
If you're new to email marketing, Constant Contact is the perfect option for you. It's like the friend who always has your back – reliable, easy to use, and always there when you need it.
With features like email automation, pre-designed templates, A/B testing, and audience segmentation, Constant Contact helps you create targeted campaigns that will truly resonate with your audience.
Constant Contact offers a 60-day free trial. Then, prices start at $20/month for up to 500 contacts. The price goes up as the number of contacts increases, with the highest plan costing $335/month for up to 50,000 contacts.
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Source: sendinblue.com
Sendinblue is yet another email marketing tool that seems to do it all. This all-in-one marketing platform not only offers email marketing, but also SMS marketing and live chat features.
With a range of templates, an intuitive email builder, and email automation tools, Sendinblue helps you create campaigns that engage your audience across multiple channels.
Sendinblue offers a free plan for up to 300 emails per day, but prices increase depending on the number of emails you want to send and the features you want to use. Paid plans start at $25/month and go up to $65/month.
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Source: getresponse.com
GetResponse has everything you need to create killer campaigns, from email marketing to landing pages to webinars.
This one is ideal for small businesses that want to create integrated marketing campaigns that engage their audience across multiple channels. With a wide range of templates, A/B testing features, and list segmentation options, GetResponse helps you fine-tune your campaigns until they're just right.
GetResponse offers a 30-day free trial, then prices start at $15/month for up to 1,000 contacts. Prices increase as the number of contacts increases, with the highest plan costing $1,199/month for up to 100,000 contacts.
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Source: aweber.com
Aweber has been around for 20+ years, making it one of the oldest email marketing software on the market. But don't let that fool you into thinking it's not cut out for the modern world.
Aweber provides a sleek, user-friendly UI with a lots of email templates and a drag-and-drop email editor, so no coding knowledge needed. Additionally, you get detailed analytics and reporting, advanced automation features, and multiple integrations with third-party apps. The focus on simplicity and ease-of-use make Aweber a great choice for beginners.
Pricing is based on the number of subscribers. The free plan is available for up to 500 subscribers. What's interesting with this one is that there's only one paid plan – the Pro plan. This plan starts at $16.15 per month and has every feature included and unlimited everything, but the price will go up as you get more subscribers.
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Each software has its own unique features and benefits, so choose the one that best fits your needs and budget. Happy emailing!